The Impact of the Indian Wedding Season

Every year, the price of gold increases, peeking up on late September until January. Surprisingly, the reason for that is the Indian Wedding Season, where approximately 10,000 weddings are held and the brides show off their thousands of dollars’ gold jewelries, thus stirring up an explosion in the world demand for the precious metal. Moreover, as last week’s Financial Times argued, “Multinationals are never slow to spot a branding opportunity” and they have well responded to this business shot. From Domino’s Pizza to Costa Coffee, MNC are now offering guests whatever they want, as they try to gain access to this $25 billion a year industry.


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