In 2005, following some success after putting an add on Craigslist, Canadian blogger, Kyle MacDonald, created the website One Red Paperclip. MacDonald was inspired by the Children’s ‘Bigger, Better’ game, a game that begins with a small insignificant item which is offered to trade with a bigger and better item. The trade cycle is suppose to continue until the trader’s initial objective is met, and at this point, when trade has stopped, the item is sold or donated at the blog’s owner discretion. MacDonald represents an inspiring story of success. He exchanged the paper clip for a fish shaped-pen, that he traded for a doorknob and later this was exchanged for a camp stove. At this point, he was able to exchange it for a generator, and in total fourteen trades occurred. At the end, MacDonald reached his goal: he started with a paper clip and finished owning a house in Kipling, Canada. Check out this video that tells us how everything happened.