Seth Godin

“The things we fear are probably feared by others, and when we avoid them, we’re doing what others are doing as well.
Which is why there’s a scarcity of whatever work it is we’re avoiding. And of course, scarcity often creates value.

The shortcut is simple: if you’re afraid of something, of putting yourself out there, of creating a kind of connection or a promise, that’s a clue that you’re on the right track.

Go, do that.”

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