We often minimize when a celebrity is photographed in a poor country posing to campaign against poverty, or AIDS, or whatever cause of his. Nevertheless, one does not have to be a genius to figure out that celebrities do draw attention from the media. They have in their hands, the power to shift the world’s attention into needs of those who more deprived. UNICEF was one of the first to acknowledge that with the help of celebrities, an image would be worth even more than it already did. In 1954, American star Danny Kaye (1913-1987) was UNICEF’s first Goodwill ambassador. A goodwill ambassador is a person who works on behalf of the United Nations Children’s Fund, and who acts as an international, regional or national ambassador. These people have to dedicate some of their free time to travel to troubled regions, raise funds, make speeches etc, with the goal of drawing public attention. From Audrey Hepburn’s trips to Ethiopia in 1992 during the terrible famine, to David Beckham’s travels to Sierra Leone to highlight the country’s child survival conditions. From Mia Farrow’s visits to Sudan to bring attention to the continuous violence on women and children, to Angelina Jolie’s exhaustive work to disclose the terrible life conditions of refugees and forcibly displaced. You can see who has done what here.. Bottom line? Fame has clearly some benefits and we should cheer celebrities who use it positively.